Birch vs. Ads Uploader
Full automation platform vs focused bulk upload tool
Birch (formerly Revealbot, now at bir.ch) and Ads Uploader serve different needs in the Meta advertising ecosystem.
Birch is a comprehensive automation platform starting at $49/month with spend-based overages that can reach $999+/month.
Ads Uploader is a specialized bulk upload tool that solves the creative testing bottleneck for a flat $59/month - regardless of your ad spend.
Feature Comparison
| Feature | Ads Uploader | Birch |
|---|---|---|
| Pricing | $59/mo flat | $49-$1,799/mo (spend-tiered) |
| Price Structure | Fixed forever | Spend-based tiers (Essential/Growth/Pro) |
| Bulk Upload | Core focus | Secondary (via "Launcher") |
| Media Linking | Auto-match | Manual |
| Automation Rules | None | Advanced (budget, bid, pause rules) |
| Learning Curve | Minimal | Moderate-steep |
| Setup Time | < 5 minutes | 1-2 hours + ongoing |
| Best For | Creative testing | Post-launch optimization |
| Platform Support | Meta specialist | Meta, Google, Snapchat, TikTok |
| Free Trial | 7 days | 14 days |
| Google Drive Integration | ||
| Post ID Support | Via Post Boosting |
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Key Differences at a Glance
Why Choose Ads Uploader
Our Strengths
- Predictable $59/month pricing
- Specialized for bulk creative uploads
- Simple tool that complements your workflow
- Auto-links media across aspect ratios
- Works alongside Meta Ads Manager
- Fast implementation and ROI
- Google Drive integration for asset management
Limitations
- No campaign automation rules
- Meta Ads only
- No cross-platform reporting
Why Choose Birch
Their Strengths
- Comprehensive automation platform
- Multi-platform support (Meta, Google, TikTok)
- Advanced campaign optimization rules
- Automated budget management
- Cross-platform reporting
- Official Meta Marketing Partner
Their Weaknesses
- Spend-based overages (0.33-1%) increase with scale
- Base price ($49-99) plus overages can add up quickly
- Requires setup and rule configuration
- Learning curve for automation features
- Bulk launching is secondary to automation focus
- Ongoing rule maintenance required
Which Tool Is Right for You?
Choose Ads Uploader if:
- Your bottleneck is uploading creatives
- You prefer using Ads Manager for optimization
- You want predictable, affordable pricing
- You need to test many creatives quickly
- You value simplicity over complexity
- Budget efficiency matters to your team
Choose Birch if:
- You need full campaign automation
- Cross-platform management is essential
- You want to minimize manual optimization
- You have budget for premium tools
- Your team can invest time in setup/training
- Automation rules are more important than upload speed
The Bottom Line
Birch is ideal for teams wanting full automation across multiple platforms - if you can justify the spend-based pricing.
Ads Uploader excels at what matters most: getting your creatives live quickly and affordably without complexity.
For creative-focused teams who value speed, simplicity, and cost-efficiency, Ads Uploader delivers better ROI.
See Why Teams Choose Ads Uploader
Join growing teams who save hours every week with our bulk upload tool. No complex setup, no percentage of ad spend, just fast Meta ad launches.
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•Just $59/month after trial