Meta Ads Launch StatsOctober 2026

of ads were launched outside weekday office hours

More ads went out between midnight and 1am than between 9am and 10am

is the busiest launch day. Weekends are 17% of ads

of Friday's ads go out after 3pm

in the typical launch, and 8.4 on average

for a 100-ad launch to finish. A 50-ad launch takes about 1.5 minutes

launches has 25 ads or more

of ads are scheduled to go live later

of ads are image, and 42% are video

of video assets are 9:16 vertical

is the median video length. 29% run over a minute

is the most common image size at 33%, ahead of 4:5 (30%) and 1:1 (28%)

characters in the median primary text

of ads have every primary text over 125 characters, where the feed cuts to "...more"

characters in the median headline

of ads use Shop Now, ahead of Learn More (30%)

of new campaigns are Sales campaigns

of new campaigns use campaign budget (CBO)

of new ad sets use Advantage+ audience

of launches are outside USD, across 30 currencies