Meta User Statistics 2026: Daily Active Users and ARPU
Meta user statistics for 2026: 3.60 billion daily active people, $16.86 ARPP, the full quarterly series, and which per-app numbers Meta stopped reporting.
Monthly roundups of the latest Meta, Facebook, Instagram, and WhatsApp ads platform changes, new features, and policy updates.
Meta user statistics for 2026: 3.60 billion daily active people, $16.86 ARPP, the full quarterly series, and which per-app numbers Meta stopped reporting.
60+ Meta advertising statistics with a source and date on every figure: Q2 2026 ad revenue, price per ad by region, CPM and CTR benchmarks, AI adoption.
Meta's Q2 2026 earnings read for media buyers: average price per ad up 12%, ad impressions up 14%, every quarter tracked since 2022, plus the next call date.
The full month-by-month archive of past Meta Ads changes. Older months from the live roundup move here in full so nothing is lost. For the latest changes, see the main Meta Ads Updates page.
A living roundup of Meta Ads changes that actually affect your campaigns: August's EU AI-disclosure rules, the reporting breakdowns that went opt-in, exclusion-only custom audiences, WhatsApp marketing messages in the Marketing API, July's v26.0 deprecations and public ads MCP server, and what to do about each. Updated twice a month.
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