Meta User Statistics 2026: Daily Active Users and ARPU
Meta user statistics for 2026: 3.60 billion daily active people, $16.86 ARPP, the full quarterly series, and which per-app numbers Meta stopped reporting.
Monthly roundups of the latest Meta, Facebook, Instagram, and WhatsApp ads platform changes, new features, and policy updates.
Meta user statistics for 2026: 3.60 billion daily active people, $16.86 ARPP, the full quarterly series, and which per-app numbers Meta stopped reporting.
60+ Meta advertising statistics with a source and date on every figure: Q2 2026 ad revenue, price per ad by region, CPM and CTR benchmarks, AI adoption.
Meta's Q2 2026 earnings read for media buyers: average price per ad up 12%, ad impressions up 14%, every quarter tracked since 2022, plus the next call date.
The full month-by-month archive of past Meta Ads changes. Older months from the live roundup move here in full so nothing is lost. For the latest changes, see the main Meta Ads Updates page.
A living roundup of Meta Ads changes that actually affect your campaigns: September's global Creator Marketing Hub and one-click ad creation, Partnership Ads on the AI-agent connector, the new Meta One business subscription, Threads ads without an Instagram account, a 7-day free window for click-to-WhatsApp ads, California's signed AI synthetic-performer disclosure law, August's EU AI-disclosure rules and reporting-breakdown opt-in, and what to do about each. Updated twice a month.
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