Launching Ads
This is the existing-ad configuration approach: you pick an ad that's already live in your account as the model, and Ads Uploader copies its setup onto your new ads, then creates them in real time with full control over creative enhancements and flexible text.
Overview
This method:
- Reads the model ad's setup straight from your Meta account
- Allows browsing and selecting existing ads as templates
- Creates ads immediately in your account
- Provides full control over all ad settings
- Supports multiple headlines and descriptions
Step 1: Select Source Ad
Three-Column Navigation
The ad selector presents your account structure in three columns:
- Campaigns (Left) - Shows all campaigns in your account
- Ad Sets (Middle) - Displays ad sets for the selected campaign
- Ads (Right) - Lists ads in the selected ad set
Click through each column to drill down to the ad you want to use as a template.
Finding the Right Ad
Each column has filter options:
- Search box: Type to filter by name
- Only active: Toggle to show/hide paused items
- Text size buttons (A A A): Adjust text size in the selector
After selecting an ad, a Configuration Source box confirms your selection showing the campaign, ad set, and ad name. You can Save as Preset for quick reuse or Reset Selection to start over.
Step 2: Configure Campaign Structure
Campaign Options
| Option | Description |
|---|---|
| Use existing campaign (default) | Adds new ads to the selected campaign |
| Create new campaign | Generates a new campaign with a custom name |
| Create multiple new campaigns | Split or duplicate ads across multiple campaigns |
Ad Set Options
| Option | Description |
|---|---|
| Use existing ad set (default) | All ads go into the selected ad set |
| Create new ad set | Creates a single new ad set with a custom name |
| Create new ad set per upload or group | Creates individual ad sets per file or variation group |
| Auto-divide ads into ad sets | Splits uploads into ad sets by a fixed count |
| Build custom ad set configuration | Manually assign uploads to specific ad sets |
See Ad Grouping for details on organizing uploads into ad sets.
Budgets and Spend Limits
New ad sets inherit the source ad set's budget by default. You can override the daily budget (and bid amount, where the bid strategy uses one) in Ad Set Options.
If the source campaign uses Advantage campaign budget (CBO), the budget lives on the campaign instead. When you create a new campaign from a CBO source, a Campaign Daily Budget or Campaign Lifetime Budget field appears under the campaign name; the source amount is shown as a placeholder, and leaving it empty inherits it. Under CBO, the ad set daily budget field is replaced by optional Min Spend and Max Spend limits per ad set. Bid Cap, Cost Per Result Goal, Target Cost, or ROAS Goal remains available when the source bidding strategy uses that control. A toggle switches between fixed currency amounts and a percentage of the campaign budget (5% steps); percentage limits also work when adding ad sets to an existing CBO campaign. Use the X beside a field to remove a limit inherited from the source ad set.
Audience Targeting
New ad sets inherit the source ad set's full audience. To override countries, cities, zip or post codes, age range, gender, or detailed targeting for the new ad sets, enable Show Ad Set Targeting in Account > Defaults, then use the Edit Ad Set Targeting button in Ad Set Options. When the build creates more than one ad set, each one can override the shared default individually. Anything you don't override keeps inheriting from the source. See Ad Set Targeting for the full guide.
Preview Table
A preview table shows the exact campaign structure that will be created, including Campaign ID/Name, Ad Set ID/Name, and Ad Name for every ad.
Step 3: Configure Profile
Profile Options
Select which Facebook Page and Instagram Account your ads will post from.
| Setting | Description |
|---|---|
| Facebook Page | The page your ads will be published under |
| Instagram Account | The Instagram account for Instagram placements (can use "Use Facebook Page" for default) |
These default to the profiles from your source ad. Use the Reset link to restore the original values.
Step 4: Configure Ad Text
Text Mode Options
| Mode | Description |
|---|---|
| Apply common text to all ads | Same text shared across all ads. Fastest setup. |
| Write unique ad text per ad set | Different text for each ad set group. Opens editing table. |
| Write unique ad text for each ad | Complete control over individual ads with media thumbnails for reference. |
You can also load a saved Common Text Preset to quickly apply previously saved text configurations.
Text Fields
| Field | Description |
|---|---|
| Headlines | Ad headline text. Add multiple with the + button (up to 5). |
| Primary Texts | Main ad body text. Add multiple with the + button (up to 5). |
| Link Description | Description shown below the headline |
| Call to Action | Button text (Learn More, Shop Now, Sign Up, etc.) |
| Website URL | Destination link when users click the ad |
| Display URL | Shortened URL shown on the ad (e.g., adsuploader.com) |
Text fields are pre-filled from your source ad. Click the pencil icon to edit the original text, or type new text to override it.
Flexible vs. Separate Text Strategy
Flexible Texts (Recommended):
- Meta automatically tests combinations of your headlines, texts, and descriptions
- Performance tracked at ad level
Separate Ads:
- Creates individual ad for each text combination
- Detailed reporting per text variant
Toggle between strategies using the switch above your text inputs.
Save as Preset
Click Save as Preset below the text fields to save your text configuration for reuse. Click Reset All to restore the original text from the source ad.
Step 5: Creative Enhancements
Control Meta's Advantage+ automatic optimizations for your ads. Checkboxes reflect the current settings from your source ad and can be toggled individually. Unchecked enhancements are sent as explicit opt-outs when Meta requires a complete enhancement spec.
Quick Controls
| Control | Description |
|---|---|
| Select All | Enable all available enhancements. Uncheck it to clear all selected enhancements. |
Available Enhancements
Enhancements are organized by media type. Available options vary:
| Enhancement | Images | Videos | Carousel |
|---|---|---|---|
| Add music | Yes | Yes | Yes |
| Add overlays | Yes | - | - |
| Add video effects | - | Yes | - |
| Adjust brightness and contrast | Yes | - | - |
| Carousel to video | - | - | Yes |
| Dynamic description | - | - | Yes |
| Enhance CTA | Yes | Yes | Yes |
| Flex media | Yes | Yes | - |
| Image animation | Yes | - | - |
| Optimize card order | - | - | Yes |
| Product tags from source | Yes | Yes | - |
| Relevant comments | Yes | Yes | Yes |
| Reveal details over time | Yes | Yes | - |
| Show end card | - | - | Yes |
| Show spotlights | Yes | Yes | - |
| Text improvements | Yes | Yes | - |
| Translate text | Yes | Yes | - |
| Visual touch-ups | Yes | Yes | Yes |
Product tags appear only when the selected source ad has a catalog and explicit positioned product tags. The option works for both image and video ads. Leave it selected to copy every tagged product and its position to the new ads, or clear it to create the ads without those tags.
AI-Generated Content Disclosure
The AI Transparency panel lets you self-disclose AI-generated creative content to Meta. It is off by default. When you copy settings from an ad that already carries a disclosure, the setting is carried over; you can still change it per ad or per ad set before launch.
Step 6: Publication Options
| Option | Description |
|---|---|
| Create ads in paused status | Ads are created but won't run until you manually activate them in Meta Ads Manager |
| Schedule these ads | Set a start date and time, and optionally an end time. Works when creating new ad sets and when adding ads to an existing ad set. |
| Test Mode | No ads will be published. Shows exactly what would be created. |
Scheduling Details
- Times use your ad account's timezone, and the start time must be at least 15 minutes in the future.
- Scheduled ads are created paused and go live automatically at the start time. If you set an end time, they stop then.
- The same schedule applies to every ad in the batch.
Step 7: Create Ads
- Click "Create Ads" button
- Confirm settings in the confirmation popup
- Monitor progress in the real-time progress panel
If you need to abort a running job, use the Stop button in the progress panel. Ads that were already submitted to Meta will still be created; the rest of the batch is skipped.