API Configuration Method

The API configuration method provides direct integration with Meta's advertising platform, offering real-time ad creation with complete control over creative enhancements and flexible text options.

Overview

The API method:

• Connects directly to your Meta account
• Allows browsing and selecting existing ads
• Creates ads immediately in your account
• Provides full control over all ad settings
• Supports multiple headlines and descriptions

Step 1: Select Source Ad

Three-Column Navigation

The API selector presents your account structure in three columns:

1. Campaigns (Left)

   • Shows all campaigns in your account
   • Filter by name or status
   • Active campaigns shown by default

2. Ad Sets (Middle)

   • Displays ad sets for selected campaign
   • Shows budget and status
   • Filter by name or active status

3. Ads (Right)

   • Lists ads in selected ad set
   • Shows ad names and status
   • Click to select as template

Finding the Right Ad

Best practices for template selection:

• Choose recently created ads (within 30 days)
• Select high-performing ads
• Ensure ad has desired settings
• Verify placement configuration

Using Filters

Each column has filter options:

• Search box: Type to filter by name
• Active only: Toggle to show/hide paused items
• Keyboard navigation: Use arrows and Enter

Step 2: Configure Campaign Structure

Campaign Options

Use Existing Campaign

• Adds new ads to the selected campaign
• Inherits all campaign settings
• Maintains budget and schedule

Create New Campaign

• Generates fresh campaign with custom name
• Copies objectives and settings
• Independent budget control

Ad Set Configuration

Single Ad Set

• All ads go into one ad set
• Specify custom name
• Shares budget across all ads

Ad Set Per Upload

• Creates individual ad sets per file
• Use {FileName} placeholder for naming
• Pattern example: {FileName} - Q4 Campaign

Group Variations

When enabled:

1. Set variation identifier (e.g., -v or _test)
2. Files with same base name group together
3. Creates organized ad set structure

Step 3: Configure Ad Text (Advanced Features)

Multiple Headlines, Primary Texts & Descriptions

Unlike XLSX, the API method supports flexible creative:

Adding Multiple Options

1. Click the blue plus (+) button to add variants
2. Enter up to 5 headlines
3. Add up to 5 primary text options
4. Include up to 5 link descriptions

Removing Options

• Click the red X to remove specific variants
• Minimum of 1 required for each field

How Meta Uses Multiple Texts

• Meta automatically tests combinations
• Optimizes for best-performing variants
• Provides more placement flexibility

Individual Text Customization

For unique messaging per ad:

1. Select "Write unique ad text for each ad"
2. Customize per upload:
   • Headlines (5 variants each)
   • Primary texts (5 variants each)
   • Link descriptions (5 variants each)
3. Use Advanced Edit modal for bulk operations

Advanced Edit Modal

Access by clicking the pencil icon:

Features:

• Edit all text fields in one view
• Set website URLs and display links
• Choose call-to-action buttons
• Apply changes across all ads
• Preview text combinations

Step 4: Creative Enhancements Control

Full Enhancement Management

The API method provides complete control over Meta's automatic optimizations:

Available Enhancements

• Standard Enhancements

  • Automatic creative optimization
  • Dynamic experiences
  • Music additions

• Advantage+ Creative

  • Image templates
  • Text improvements
  • Artistic filters

• Media Enhancements

  • Video cropping
  • Image animation
  • Brightness/contrast adjustments

Configuration

1. Checkboxes reflect current ad settings
2. Toggle on/off as needed
3. Changes apply to all created ads
4. Real-time validation of compatibility

Step 5: Publication Options

Status Control

Live Mode (Default)

• Ads go live immediately after creation
• Enter Meta's review process
• Start delivering once approved

Paused Mode

• Creates ads in paused status
• Review before activating
• Useful for campaign preparation
• Manual activation required

Step 6: Create Ads

Initiation

1. Click "Create Ads" button
2. Confirm settings in popup
3. Monitor progress in the progress bar