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Ads Uploader
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Save hundreds of hours with our bulk media upload tool for Meta Ads. Upload images, videos, and thumbnails in bulk for faster creative testing.

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Disclaimer: Ads Uploader is not affiliated with, authorized by, endorsed by, or in any way officially connected with Meta, or any of its subsidiaries or affiliates. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

File Naming Conventions

Ads Uploader uses intelligent file naming detection to automatically organize and associate your media files, saving time and ensuring optimal ad delivery.

Key Features

🖼️ Thumbnail Association

Automatically link custom thumbnail images to your videos using the _thumbnail suffix.

Example:

summer_sale.mp4
summer_sale_thumbnail.jpg

📐 Aspect Ratio Variations

Upload different versions optimized for Feed, Stories, and Reels using _vertical and _horizontal suffixes.

Example:

File NameFormatBest For
brand_video.mp4Square/Feed (1:1 or 4:5)News Feed, Instagram Feed
brand_video_vertical.mp4Stories/Reels (9:16)Stories, Reels, Mobile
brand_video_horizontal.mp4In-stream (16:9)Desktop, YouTube, Watch

🎯 Variation Grouping

Group multiple creative variations for organized ad set creation and A/B testing using custom identifiers.

Example:

FilesGrouped AsPurpose
video1-hook1.mp4
video1-hook2.mp4
video1-hook3.mp4
Ad Set: "video1"Test different opening hooks
offer-discount.mp4
offer-bonus.mp4
offer-trial.mp4
Ad Set: "offer"Test different value props

Quick Reference

FeatureSuffix/PatternExample
Thumbnail_thumbnailvideo_thumbnail.jpg
Vertical (9:16)_verticalvideo_vertical.mp4
Horizontal (16:9)_horizontalvideo_horizontal.mp4
VariationsCustom identifiervideo-v1.mp4, video-v2.mp4