File Naming Conventions
Ads Uploader uses intelligent file naming detection to automatically organize and associate your media files, saving time and ensuring optimal ad delivery.
Key Features
Thumbnail Association
Automatically link custom thumbnail images to your videos using the _thumbnail suffix.
Example:
summer_sale.mp4
summer_sale_thumbnail.jpg
Aspect Ratio Variations
Upload different versions optimized for Feed, Stories, and Reels using _vertical and _horizontal suffixes.
Example:
| File Name | Format | Best For |
|---|---|---|
brand_video.mp4 | Square/Feed (1:1 or 4:5) | News Feed, Instagram Feed |
brand_video_vertical.mp4 | Stories/Reels (9:16) | Stories, Reels, Mobile |
brand_video_horizontal.mp4 | In-stream (16:9) | Desktop, YouTube, Watch |
Variation Grouping
Group multiple creative variations for organized ad set creation and A/B testing using custom identifiers.
Example:
| Files | Grouped As | Purpose |
|---|---|---|
video1-hook1.mp4video1-hook2.mp4video1-hook3.mp4 | Ad Set: "video1" | Test different opening hooks |
offer-discount.mp4offer-bonus.mp4offer-trial.mp4 | Ad Set: "offer" | Test different value props |
Quick Reference
| Feature | Suffix/Pattern | Example |
|---|---|---|
| Thumbnail | _thumbnail | video_thumbnail.jpg |
| Vertical (9:16) | _vertical | video_vertical.mp4 |
| Horizontal (16:9) | _horizontal | video_horizontal.mp4 |
| Variations | Custom identifier | video-v1.mp4, video-v2.mp4 |
Customization
These are the default patterns. You can customize the delimiter, suffixes, and thumbnail naming in User Defaults.
For example, if your team uses _9x16 instead of _vertical, or -thumb instead of _thumbnail, you can configure Ads Uploader to recognize your naming conventions.