Media Uploads
Aspect Ratio Variations
Upload different versions of your creative optimized for various placements like Feed, Stories, and Reels.
How It Works
When you upload files with matching base names and aspect ratio suffixes (_vertical or _horizontal), Ads Uploader automatically groups them as variations of the same creative. This ensures Meta serves the right format for each placement.
Overview
Meta ads appear across multiple placements with different aspect ratio requirements. By uploading variations of your creative, you ensure optimal display across all placements without cropping or letterboxing.
Naming Format
| File Pattern | Description | Placement |
|---|---|---|
base_file_name.ext | Main creative | Feed, Square placements |
base_file_name_vertical.ext | Stories/Reels version | Vertical placements |
base_file_name_horizontal.ext | In-stream/Desktop version | Horizontal placements |
Aspect Ratio Types
Square/Feed (Base File)
- Ratio: 1:1 or 4:5
- Best for: News Feed, Instagram Feed
- Example:
product_launch.mp4 - Dimensions: 1080x1080px (1:1) or 1080x1350px (4:5)
Vertical (_vertical)
- Ratio: 9:16
- Best for: Stories, Reels, vertical mobile feeds
- Example:
product_launch_vertical.mp4 - Dimensions: 1080x1920px
Horizontal (_horizontal)
- Ratio: 16:9
- Best for: In-stream videos, desktop feeds, YouTube
- Example:
product_launch_horizontal.mp4 - Dimensions: 1920x1080px
Visual Indicators
After upload, you'll see:
- V badge for files with vertical associations
- H badge for files with horizontal associations
- Grouped display showing all variations together
Complete Example Set
| File | Type | Aspect Ratio | Placement |
|---|---|---|---|
brand_video.mp4 | Main creative | 1:1 or 4:5 | Feed |
brand_video_vertical.mp4 | Vertical variant | 9:16 | Stories/Reels |
brand_video_horizontal.mp4 | Horizontal variant | 16:9 | In-stream/Desktop |
brand_video_thumbnail.png | Thumbnail | 1:1 or 4:5 | All placements |