Aspect Ratio Variations

Upload different versions of your creative optimized for various placements like Feed, Stories, and Reels.

How It Works

When you upload files with matching base names and aspect ratio suffixes (_vertical or _horizontal), Ads Uploader automatically groups them as variations of the same creative. This ensures Meta serves the right format for each placement.

Overview

Meta ads appear across multiple placements with different aspect ratio requirements. By uploading variations of your creative, you ensure optimal display across all placements without cropping or letterboxing.

Naming Format

File Pattern	Description	Placement
`base_file_name.ext`	Main creative	Feed, Square placements
`base_file_name_vertical.ext`	Stories/Reels version	Vertical placements
`base_file_name_horizontal.ext`	In-stream/Desktop version	Horizontal placements

Aspect Ratio Types

Square/Feed (Base File)

Ratio: 1:1 or 4:5
Best for: News Feed, Instagram Feed
Example: product_launch.mp4
Dimensions: 1080x1080px (1:1) or 1080x1350px (4:5)

Vertical (_vertical)

Ratio: 9:16
Best for: Stories, Reels, vertical mobile feeds
Example: product_launch_vertical.mp4
Dimensions: 1080x1920px

Horizontal (_horizontal)

Ratio: 16:9
Best for: In-stream videos, desktop feeds, YouTube
Example: product_launch_horizontal.mp4
Dimensions: 1920x1080px

Visual Indicators

After upload, you'll see:

V badge for files with vertical associations
H badge for files with horizontal associations
Grouped display showing all variations together

Complete Example Set

File	Type	Aspect Ratio	Placement
`brand_video.mp4`	Main creative	1:1 or 4:5	Feed
`brand_video_vertical.mp4`	Vertical variant	9:16	Stories/Reels
`brand_video_horizontal.mp4`	Horizontal variant	16:9	In-stream/Desktop
`brand_video_thumbnail.png`	Thumbnail	1:1 or 4:5	All placements

Documentation