Presets

Presets allow you to save and reuse ad configurations, dramatically speeding up your workflow for recurring campaign types. Instead of repeatedly uploading XLSX files or re-picking the same existing ad and settings, save them once and reuse instantly.

What Are Presets?

Presets are saved configurations that store:

Campaign structure and settings
Ad set parameters and targeting
Placement selections
Optimization goals
Creative enhancement settings
Budget and schedule configurations

Creating Presets

From XLSX Upload

Upload your XLSX configuration file
Click "Save as Preset" button
Enter a descriptive name (default: campaign name)
Click Save

From an Existing Ad

Select your template ad in the ad selector
Configure your desired settings
Click "Save as Preset"
Name your preset
Click Save

Where a Preset Sends Your Ads

A preset (or any template ad you select) carries its own destination - the campaign and ad set it was built from. As long as you don't enable any new-ad-set options, the upload lands in that template's existing ad set. You don't re-select a destination; it follows the template.

There's no field to redirect a preset into some other ad set of your choosing. To upload into a particular existing ad set, point the tool at that ad set in the first place: select a source ad that already lives in it (or a preset built from it), then leave the ad-set options unselected so the ads go straight into that ad set. This is deliberate - ad sets are often constructed differently, and copying one ad set's setup into another can fail, so the destination stays tied to the template unless you explicitly create a new ad set.

Text Presets Are Destination-Agnostic

A text preset is different from the preset that saves an ad's full setup. A text preset saves only your copy (headlines, primary texts, descriptions, and related text settings) and carries no campaign, ad set, or destination of its own. You can apply a text preset to any upload regardless of where it's going. It has no opinion about the destination.