Documentation

Uploading Media

Turbo Mode

Turbo Mode is an upload route that makes media uploads faster and more reliable, especially if you are outside the United States or uploading large videos.

How It Works

Your files can reach Meta in one of two ways.

Turbo Mode on:

  • Your browser first uploads each file to staging storage. This is a globally distributed store that accepts your upload at a location close to you, instead of sending it straight to Meta.
  • Our servers then pull the file from staging and relay it to Meta at high speed.
  • Because the first hop is short, your connection is used to its full speed. This helps most with international connections and large videos.

Turbo Mode off (direct mode):

  • Files upload directly from your browser to Meta, with no hop in between.
  • Speed depends entirely on your own connection to Meta's servers.

Uploading large media is sensitive to your local network. If uploads that used to run fine suddenly slow down or start failing, the cause is usually a local condition on your connection rather than a change on our side.

When to Use It

Keep it on for:

  • The best overall speed
  • Uploads from outside the US
  • Large video files
  • Unstable connections

Try turning it off if:

  • You see upload errors with Turbo Mode on
  • You are troubleshooting upload problems and want to rule out the staging step

Turn It On or Off

You can change Turbo Mode in two places. Both control the same setting:

  • In the Uploader: the Turbo Mode toggle sits just below the upload area, on the right. It shows only when no files are selected. Hover the info icon next to it for a short explanation.
  • In your defaults: go to Account > Defaults > General and use the Turbo Mode toggle. See User Defaults.

Your choice is saved in your browser, not in your Ads Uploader account. It stays in place between sessions on the same browser. If you switch to another browser or device, or clear your site data, the toggle follows that browser's setting instead, so check it there.