Duplicator
The Duplicator panel helps you quickly copy your existing Facebook ads to new locations. Think of it as a copy-and-paste tool for your ads - you select which ads you want to duplicate, choose where to put them, and the tool handles the rest.
When you have an ad that's performing well, you often want to test it with different audiences or scale it up. Instead of recreating the ad from scratch each time, the Duplicator lets you:
The Duplicator follows a simple two-step process:
That's it! The tool handles all the technical details of creating the duplicates in Facebook.
When you open the Duplicator, you'll see your Facebook account structure laid out in three columns:
Left Column - Campaigns
This shows all your campaigns. Click on a campaign to see its ad sets.
Middle Column - Ad Sets
Shows the ad sets within your selected campaign. Click on an ad set to see its ads.
Right Column - Ads
Displays the actual ads you can duplicate. This is where you make your selections.
You can select ads in several ways:
If you have many ads, use the search box at the top of each column to filter by name. You can also toggle "Active only" to hide paused campaigns, ad sets, or ads.
Once you've selected your ads, you need to decide where the duplicates should go.
Choose an existing campaign where you want to place the duplicates. The copies will use that campaign's settings.
You have three options for organizing your duplicated ads:
Use an existing ad set
All duplicates go into an ad set you already have. Good for adding variations to an existing test.
Create one new ad set
All duplicates go into a single new ad set. Best when you want them grouped together.
Create an ad set for each ad
Each ad gets its own ad set. Perfect for testing different budgets or audiences per ad.
When creating duplicates, you can customize how they're named:
You can set a custom name for your new ad sets. This helps you identify them later.
For ad names, you have a special placeholder available: {AdName}
This placeholder gets replaced with the original ad's name. You can add text before or after it:
{AdName} - Scale becomes "Original Ad Name - Scale"{AdName} - Duplicate becomes "Original Ad Name - Duplicate"Scale - {AdName} becomes "Scale - Original Ad Name"You can choose whether your duplicates start running immediately:
Live Mode
Duplicates are created in an active state. They'll start delivering as soon as Facebook approves them.
Paused Mode
Duplicates are created but paused. You can review them and turn them on when ready.
The Duplicator cannot preserve existing engagement (likes, comments, shares) when duplicating ads that contain:
Meta treats each variation of a dynamic creative ad as an individual ad internally. When an ad has multiple variations, it's not technically a single ad but rather a collection of ads bundled together. The Duplicator cannot extract each individual variation and rebundle them while maintaining the original post's engagement.
If you select an ad with dynamic creative elements, you'll see a warning that the ad can be duplicated but will not retain its existing engagement. The duplicate will be created as a new post without the likes, comments, and shares from the original.
If you need to preserve engagement on a dynamic creative ad, you can:
Note that this manual method will only duplicate that specific variant, not all variations.