Ad Grouping
Group multiple creative variations together for organized ad set creation and streamlined A/B testing.
How It Works
When you upload files with consistent naming patterns and identifiers (like -hook1, -hook2), Ads Uploader can automatically group them into organized ad sets. This allows you to test multiple variations of the same creative concept while keeping your campaign structure clean and manageable.
Naming Format
Pattern: base_name + identifier + .extension
| Base Name | Identifier | Result |
|---|---|---|
summer_sale | -hook1 | summer_sale-hook1.mp4 |
summer_sale | -hook2 | summer_sale-hook2.mp4 |
summer_sale | -hook3 | summer_sale-hook3.mp4 |
All three files will be grouped into a single "summer_sale" ad set.
Configuration
- Toggle "Group variations" ON in the Uploader panel
- Set your identifier pattern (e.g.,
-hook) - Upload your files with consistent naming
Examples
✅ Correct Grouping
| Files | Grouped As | Contains |
|---|---|---|
product-v1.mp4product-v2.mp4product-v3.mp4 | Ad Set: "product" | 3 variations |
brand-test.mp4brand-control.mp4 | Ad Set: "brand" | 2 variations |
❌ Won't Group
| Files | Issue |
|---|---|
video1.mp4, video2.mp4 | No identifier pattern |
ad-v1.mp4, ad_v2.mp4 | Inconsistent separator (- vs _) |
promo-A.mp4, campaign-A.mp4 | Different base names |
Combining with Other Features
With Aspect Ratios
Each variation can have its own aspect ratio versions:
| Files | Result |
|---|---|
hero-v1.mp4hero-v1_vertical.mp4 | Variation 1 with multiple formats |
hero-v2.mp4hero-v2_vertical.mp4 | Variation 2 with multiple formats |
With Thumbnails
Each variation can have its own thumbnail:
| Files | Result |
|---|---|
offer-discount.mp4offer-discount_thumbnail.jpg | Discount variation with thumbnail |
offer-bonus.mp4offer-bonus_thumbnail.jpg | Bonus variation with thumbnail |
Ad Set Modes
Choose how your uploads are organized into ad sets:
Single Ad Set
All uploads go into one ad set. Best for simple campaigns with a few creatives.
Per Upload or Group
Creates a new ad set for each upload (or group when variation grouping is enabled).
Options:
- Ad Set Name Pattern - Use
{filename},{index},{date}placeholders - Group Variations - Combine files with matching base names into one ad set
Auto-Divide
Automatically splits your uploads into multiple ad sets based on a fixed number of ads per set.
Options:
- Ads per ad set - Number of ads in each ad set
- Ad Set Name Pattern - Use
{index}for sequential naming
Example: 20 uploads with 5 ads per set = 4 ad sets
Custom Configuration
Build a completely custom ad set structure by manually assigning uploads to specific ad sets. Use the Configure button to open the assignment modal.