User Defaults
Customize Ads Uploader settings to match your team's workflow and naming conventions.
Access your defaults at Account > Defaults.
General Settings
Configure upload and ad configuration options.
Turbo Mode
Toggle the faster upload system with improved speeds and reliability.
- On (default): Faster uploads with improved reliability
- Off: Direct uploads to Facebook servers
Show Profile Options
When enabled, Facebook Page and Instagram Account selectors appear in the ad configuration panel. This is useful if you manage multiple pages or Instagram accounts and need to select which profile the ad posts from.
- On: Page/Instagram selectors visible in ad configuration
- Off (default): Uses the page/account from your base ad
Show URL Parameters
Controls whether the URL parameters (UTM tags) field is visible and editable in the ad configuration panel.
- On: URL parameters field visible for editing
- Off (default): URL parameters inherited from base ad
Media Variants
Configure how Ads Uploader detects and groups aspect ratio variations of your creatives.
Enhanced Variant Detection
Controls which naming patterns are recognized for grouping media variants.
Enhanced Mode (default):
- Recognizes aspect ratio suffixes:
_1x1,_4x5,_9x16,_16x9 - Also recognizes word suffixes:
_vertical,_horizontal - Works with or without a "base" file (no suffix)
- Automatically determines which file is primary based on aspect ratio
Legacy Mode:
- Only recognizes
_verticaland_horizontalsuffixes - Requires a base file without any suffix
How Enhanced Mode Works
When you upload files with aspect ratio suffixes, the system:
- Parses each suffix to calculate the aspect ratio (e.g.,
4x5= 0.8,9x16= 0.5625) - Selects the file closest to 1.0 (square) as the primary/feed asset
- Files with lower ratios become vertical variants (Stories/Reels)
- Files with higher ratios become horizontal variants
Examples:
| Files Uploaded | Primary (Feed) | Vertical | Horizontal |
|---|---|---|---|
ad_1x1 + ad_9x16 | _1x1 | _9x16 | - |
ad_4x5 + ad_9x16 | _4x5 | _9x16 | - |
ad_4x5 + ad_16x9 | _4x5 | - | _16x9 |
ad_4x5 + ad_9x16 + ad_16x9 | _4x5 | _9x16 | _16x9 |
Separator
The character(s) between the base filename and the suffix. Default is underscore (_).
| Separator | Example |
|---|---|
_ (default) | creative_9x16.mp4 |
- | creative-9x16.mp4 |
Thumbnail Matching
Configure how thumbnail images are matched to videos.
| Setting | Default | Description |
|---|---|---|
| Separator | _ | Character between filename and suffix |
| Suffix | thumbnail | Word that identifies thumbnail files |
Examples:
| Separator | Suffix | Video | Thumbnail |
|---|---|---|---|
_ | thumbnail | promo.mp4 | promo_thumbnail.jpg |
- | thumb | promo.mp4 | promo-thumb.jpg |
_ | cover | promo.mp4 | promo_cover.jpg |
Separate Ads Naming
When using the "Separate Ads" text strategy (creating individual ads for each headline/body combination), configure how the ad variations are named.
Settings
| Setting | Default | Description |
|---|---|---|
| Separator | _ | Character(s) between ad name and suffix (max 3) |
| Headline Prefix | H | Prefix for headline variations (max 10) |
| Primary Text Prefix | P | Prefix for primary text variations (max 10) |
Preview
With default settings, ads are named like:
- Headline variation only:
AdName_H1,AdName_H2 - Primary text variation only:
AdName_P1,AdName_P2 - Combined:
AdName_H1_P1,AdName_H1_P2,AdName_H2_P1, etc.
Custom Example
With separator -, headline prefix hl, and primary text prefix pt:
AdName-hl1-pt1,AdName-hl1-pt2,AdName-hl2-pt1, etc.
This naming pattern is used in both Excel/CSV exports and API-based ad creation.