Ad Naming Patterns

Create dynamic ad names using template variables that extract and transform parts of your filenames.

Basic Variables

Extract Parts with Split

Use {split:DELIMITER:POSITION} to extract specific parts of a filename.

Syntax: {split:_:2} splits by _ and returns the 2nd part (1-based index).

Example

For a file named summer_sale_video_banner_9x16.mp4:

Multi-character delimiters are supported:

• {split: - :1} splits by - (space-dash-space)

Transform Text

Transform filenames or extracted parts with case conversion.

Empty transforms default to filename. For example, {uppercase:} converts the entire filename to uppercase.

Combining Variables

Wrap {split:} inside a transform to extract AND convert:

{titlecase:{split:_:3}}

For file brand_campaign_lifestyle_product.mp4:

• {split:_:3} → lifestyle
• {titlecase:{split:_:3}} → Lifestyle

Real-World Examples

Structured Naming Template

Files: brand_campaign_lifestyle_product_9x16.mp4

Pattern: Ad|Style: {titlecase:{split:_:3}}|Type: {titlecase:{split:_:4}}

Result: Ad|Style: Lifestyle|Type: Product

Simple Uppercase Naming

Files: summer_sale.mp4

Pattern: {uppercase:}

Result: SUMMER_SALE

Indexed Naming

Pattern: Ad {index:01} - {filename}

Result: Ad 01 - summer_sale, Ad 02 - winter_promo

Tips

• Position is 1-based: First part is 1, not 0
• Missing parts return empty: If you request {split:_:10} but only 3 parts exist, it returns nothing
• Case transforms are optional: You can use {split:} alone without wrapping in a transform