Supported Campaigns
Ads Uploader works with most standard Meta campaign types. This page covers what's fully supported, what we've seen work but haven't fully tested, and how to get help if your campaign type isn't listed.
Supported Campaign Objectives
These objectives are fully supported and well-tested:
| Objective | Notes |
|---|---|
| Sales | Including Purchase, Add to Cart, and other conversion events |
| Traffic | Link clicks and landing page views |
| Leads | Lead generation forms |
| App Promotion | App installs (standard setup) |
Other Objectives
Engagement and Awareness campaigns have been used successfully with Ads Uploader, but are less thoroughly tested than the objectives above. They should work for most standard setups.
Supported Ad Formats
| Format | Method |
|---|---|
| Single Image | API and XLSX |
| Single Video | API and XLSX |
| Carousel | API only |
| Flexible Ads (multiple text/media variants) | API only |
Requesting Support for New Campaign Types
If there's a campaign type or objective you'd like us to support, email us at [email protected]. We prioritise support based on demand and can typically implement new campaign types quickly.
Tips
Create Ads as Paused
If you're trying a campaign type you haven't used with Ads Uploader before, set the ad status to Paused during creation. This lets you verify everything looks correct in Ads Manager before going live, and avoids spending budget on misconfigured ads.
Use API Method Instead of XLSX
The API configuration method supports more ad formats (carousel, flexible ads) than the XLSX method. If you're hitting limitations with XLSX, try switching to API configuration.