Launch Your Ads

This is the last step. Your media is uploaded and your ads are set up (see Configure Your Ads). Now you decide when the ads should start running, then create them in your Meta ad account.

Choose Publication Options

Publication Options sits at the bottom of the Ad Configuration panel. It controls whether your ads go live straight away, wait for you, or start at a set time.

Create Ads Paused

Tick Create ads in paused status to create the ads without running them. This is useful when you want to review everything in Meta Ads Manager first. You then turn the ads on yourself in Ads Manager.

When you create new campaigns or ad sets, you can pause at a higher level instead:

You can tick only one of the two.

Schedule a Start Time

Tick the schedule option to choose when your ads start running. The label changes with your setup:

• Schedule the ad set to start at a specific time (or ad sets) when you create new ad sets. The schedule is set on the new ad sets.
• Schedule these ads to start at a specific time when you add ads to an existing ad set. The schedule is set on each ad.

Pick a start date and time. To stop the ads automatically, tick Also set an end time and pick an end date and time.

Things to know:

• Times use your ad account's time zone, which is shown under the option.
• The start time must be at least 15 minutes in the future. The end time must be after the start time.
• The ads stay paused until the start time, then go live on their own.
• The same schedule applies to every ad in the launch.
• Meta only allows a schedule on individual ads for Sales and App promotion campaigns. For other campaign types the option is greyed out when you add ads to an existing ad set, with the message "Add an ad set to schedule these ads". Create a new ad set to schedule them.

Create the Ads

Click Create Ads at the bottom of the panel. Ads Uploader starts creating the ads in Meta straight away; there is no extra confirmation step, so check the preview table first.

If the button is greyed out, a message above it tells you what to fix. Common reasons:

• No media has been added yet.
• Build custom ad set configuration is ticked, but no ad sets are configured. Click Configure Ad Sets.
• Two Split Destination rows point to the same URL.
• A partnership identity is missing in Profile Options.
• A text field has more variations than allowed (5, or 10 for text copied from the source ad).

Follow the Progress

A Creating Ads progress panel opens in the corner while your ads are created. The bar counts finished ads, and the log below it lists each step as it happens: the ad set being created, then each ad as it is created and completed.

When everything is done, the panel title changes to Ad Creation Complete (or Ad Creation Failed if the launch stopped with an error).

Cancel a Launch

To stop a launch, click Cancel in the progress panel and confirm with Yes, Cancel Launch. Requests that were already sent to Meta cannot be stopped, so some ads may still be created. Check your ad account to see what was created before you try again.

Check the Results

When the launch finishes, a summary appears below the Create Ads button:

• Successfully created ads in Meta Ads Manager lists how many campaigns, ad sets and ads were created.
• If only some ads worked, the title shows how many succeeded (for example, "8 of 10 ads created successfully"). The Failed ads list shows each failed ad with Meta's error message. Ads marked "Skipped" were not attempted because the launch stopped after an earlier error.

Click View in Meta Ads Manager to open the new ads in Meta.

If Something Fails

If no ads were created at all, the error is shown in the progress panel instead of the summary.

Read the error next to each failed ad; it usually names the setting Meta rejected. Fix the problem in the Ad Configuration panel, remove the media for ads that already worked, and click Create Ads again. Check Ads Manager before you retry so you do not create the same ads twice.

For common errors and fixes, see Troubleshooting Launching Ads.